Moving Mountains, The Art of Letting Others See Things Your Way, Henry M Boettinger

As the kids say nowadays, "OMG!"  Its been a long time since I last finished reading a book.  This is a good book, written in 1969, and its principles are still relevant today.  Smart man, this Boettinger fellow.

How to Get and Hold Attention or Creating Sleeplessness (quoted verbatim)

Everyone subjected to a presentation  brings with him several unseen retainers.  Kipling calls them his "six honest serving men" : Who, What, Where, Why, How, and When?

Like six unruly children, each of these will tug at your audience's minds until they get satisfaction -- or at least a lollipop.  They are not nasty kids, but inquisitive, and their presence furnishes the basic structure of any presentation on any subject.  The order in which they are answered  depends on your own inclination, taste, and the style appropriate to the subject.  They don't need equal time, but every one demands some recognition.  Not one can be assumed safely asleep, no matter how sophisticated the audience.

Persons listening wants to know your answer to each one somewhere in your story.  Every successful presenter has his mind divided into the six compartments.  They are used in the composition stage like six  file folders for accumulating your basic ingredients : facts, opinions, and methods.