With enormous competition, markets are driven by choice. The customer has so many good alternatives that you pay dearly for your mistakes. Your competitors get your business and you don't get it back easily. Companies that don't understand this will not survive.
What Is Not A Differentiator?
- Creativity is NOT a differentiator
- Price is RARELY a differentiator
- Breadth of line is a DIFFICULT differentiator
What Is A Differentiator?
- Being FIRST is a differentiator.
- Attribute Ownership is a differentiator.
- Leadership is a differentiator.
- Heritage is a differentiator.
- Market specialty is a differentiator.
- Preference is a differentiator.
- How a product is made is a differentiator.
- Being latest is a differentiator.
- Hotness is a differentiator.
Once you've established what makes you different, your next assignment is to reflect that difference in everything you do. This single-mindedness will influence not only your customers but your own employees as well.
Interesting. Is it too much to ask if you could mindmap the main ideas in some of these books? *fluttering her eyelashes and hoping Richard says Yes*
ReplyDeleteAnd now I'm wondering who are you hahaha... mail me.
ReplyDeleteRichard,
ReplyDeleteCheck this out - www.hyperionbooks.com/free
It's the abridged audiobook for Chris Anderson's new book "Free". An interesting read. Thought that you might enjoy it.
Hi Richard, interesting post. I fool around the markets to make some loose chage now and then. Right now I'm out....waiting for better days.
ReplyDeleteBest regards, Lee.