Presenting To Win, Jerry Weissman

• WIIFY - what's in it for you.
  
• Overwhelming majority of business presentations merely serve to convey data, not to persuade.
  
• The good presenter is one who effectively manages the minds of the audience.
  
• The person who is able to tell an effective business story is perceived as being in command and deserves the confidence of others.
  
• Every feature must be translated into benefits.
  
• Build a presentation tailored to one audience, on one occasion, presented by one set of presenters, conveying one story, with one purpose.