The End of Marketing As We Know It, Sergio Zyman

• Rather than be caught up in consistency, I have found it is far more important to be willing to try things that might work, and then test, measure, and revise.  Change my mind, you bet!  New info, new tactics.  Same strategy.  Fixed destination.

• When you refuse to change your mind, you miss the opportunity to capitalise on your learnings and do a better job of whatever you are trying to accomplish.

• You don't have to win every round to win the fight!

• You don't want virtual consumption... what you need is sales.

• Being successful today does not mean you are goint to be successful tomorrow.  You are going to have to develop a whole new set of skills, or you might need to hire people who have a whole different set of skills than the ones that you had before.

• I am constantly rethinking what is going on with my brand or product, or what is going on in the marketplace.

• Make sure everyone understand that marketing is too important to be left solely to the marketing guys.