- A paradigm is a set of rules and regulations (written or unwritten) that does two things: (1) it establishes or defines boundaries; and (2) it tells you how to be behave inside the boundaries in order to be successful.
- And sooner or later, every paradigm begins to develop a very special set of problems that everyone in that field wants to be able to solve and no one has a clue as to how to do it.
- A paradigm shift, then, is a change to a new game, a new set of rules.
- When a paradigm shifts, everyone goes back to zero.
- So who changes the paradigm? The short and unsettling answer is that it will probably be someone who is an outsider. Someone who really doesn't understand the prevailing paradigm in all its subtleties (sometimes they don't understand at all!).
- The four categories of paradigm shifters:
Category 2: An older person shifting fields.
Category 3: The maverick.
Category 4: Tinkerers.
- You don't have to be a paradigm shifter to get all the advantages. Just being a paradigm pioneer [or early adopter -- emphasis mine] is sufficient.
- You manage within a paradigm, you lead between paradigms.
- I have seen an interesting pattern of choices that occurs during a paradigm shift. It is really an oscillation between shifting paradigms and changing customers. Here are 3 patterns in order of ascending impact:
Change your paradigm; keep your customer.
Change your paradigm; change your customer.
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